Social Media
I became AIG Travel’s Content Manager in late 2021, but have created graphics for our social channels since 2018. Creating engaging social content for an insurance company has been an interesting but fun challenge that satisfies both my love of design and my love of writing. We currently have channels on Instagram, Facebook, LinkedIn and YouTube, and in the past I’ve also created work for our Pinterest and Twitter channels which are no longer active. Expanding my skills in video editing, motion graphics, customer engagement and analytics reporting has also been a fun challenge.
“She travels” campaign
The goal of this campaign is to teach and empower women who travel, while educating the general public on concerns women face while traveling. Our travel safety tips are a vital component of our social media presence, with the ultimate goal of serving our customers as an empathetic yet educational travel guide.